Entrepreneur & Business Developer
A career built on premium experiences and high-stakes partnerships is the foundation — but Michael Lienert is building something bigger. From the suites of SoFi Stadium to Michigan real estate, he's expanding a proven playbook into new markets, new industries, and new opportunities.
Entrepreneur & Builder
Michael Lienert spent over a decade at the highest levels of sports and entertainment — helping launch LAFC from scratch, leading suite sales for SoFi Stadium, and managing venue operations for Legends. He learned that the skills required to sell a vision before the stadium exists are the same skills that drive success in any high-stakes business environment.
Now based in Michigan, he's applying those skills across a wider canvas. Michael holds a Michigan Real Estate License and a Michigan Life and Health Insurance License, building a diversified platform that connects corporate relationships, real estate investment, and financial planning — all anchored in the same trust-first philosophy he developed working with high-net-worth clients and founding partners in professional sports.
The through-line in everything he does: lead with relationships, structure deals that create long-term value, and build things that last beyond the transaction. You can follow his thinking on his Substack newsletter where he writes about entrepreneurship, real estate, and the business of building.
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Perspectives & Insights
Get in Touch
Whether you're interested in real estate, exploring a business partnership, or simply want to talk through an opportunity — Michael is always open to a conversation with people who are building something meaningful.